Arby’s Foundation Serves Up Second Helping Of Fun In The Name of Childhood Hunger

Posted by on in Case Studies, News & Updates.

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Now in its second year, the Arby’s Foundation’s Hungry for Happiness campaign recently hit the road on a 30-city tour, more than doubling in size from last year’s 14-city tour. Designed as a summer platform to help provide food accessibility information to the families that would typically go hungry each summer.  Last year’s tour connected 24,000 children to summer meal programs and donated $100,000 to community organizations in the 14 cities it visited.

This year’s tour included a stop in Manifesto’s hometown of Milwaukee, where the Manifesto team had a chance to get in on the fun. Kids enjoyed a day of activities including hula-hoop contests, tug of war, bean bag toss and other family-friendly games, along with a nutritious Arby’s Kids’ meal. We were thrilled to have Arby’s Foundation Executive Director Kate Atwood in attendance at the Milwaukee event, a city where 50% of school aged children rely on federal food assistance during the school year, but only 13.9% of those children have summer time assistance.

The Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. We look forward to watching the tour bring smiles, nutrition and information to communities around the nation. Congratulations to Arby’s and Kate Atwood for initiating such an empowering movement towards ending hunger.